About Dry Alternative
The online store for those who don't need reasons but would like to have real choices.
Our Mission
Not a big drinker? Do you lead an alcohol-free lifestyle? Have an early start in the morning? Training for a marathon or on a health kick? Perhaps it's your turn to be designated driver... or quite simply... you're just not feeling it. Whatever the reason, we have you covered! It's time to rethink your drink with Dry Alternative - your Swiss shop for non-alcoholic drink alternatives.
Here at Dry Alternative, we believe that you shouldn't have to explain your drinking preferences or sacrifice on great flavour. Our mission is to hand-pick and select the best non-alcoholic products on the market and bring you a go-to-shop for dry alternatives so that you are free to just sit back, relax and enjoy any social occasion.
How did it start?
It all started back in 2019, when I decided to try out Dry January in Paris (where I was living at the time). In the city of light - well known for its exceptional wine and famous champagne - I discovered that social situations were challenging without alcohol. I often felt obliged to explain my decision not to drink or found myself in situations in which I was being persuaded to have 'at least one!'. More often than not, I would make up excuses or simply stay home. When I was out and about, the non-alcoholic options tended to be soft drinks or sugary mocktails or even worse - just water - not the most inspiring!
With this in mind, I started to speak to the people around me to better understand their reasons for not drinking and the soft options currently available on the market. In 2022, I launched Dry Alternative with the intention of bringing a selection of interesting and high-quality non-alcoholic drink options for the Dry Alternative community. As more and more people look to reduce their alcohol consumption or decide to stop drinking, Dry Alternative is dedicated to providing you with real and exciting alcohol-free choices for any social setting.
Cheers!