About Dry Alternative
The Swiss shop for those choosing to drink differently — with carefully selected alcohol-free drinks that deliver on taste, quality and occasion. Because choosing less alcohol should mean more choice, not less.
Our Mission
Not a big drinker? Living alcohol-free? Early start tomorrow? Training for a marathon, on a health kick, or the designated driver tonight? Or simply not in the mood for alcohol? Whatever your reason, we've got you covered.
At Dry Alternative, we believe choosing not to drink shouldn't mean having to explain yourself — or compromising on taste or occasion. Our mission is simple: to seek out and hand-pick exceptional alcohol-free beers, wines and spirits and bring them together in one place.
Real Taste. Zero Compromise.
Whether you're cutting back, going alcohol-free, making healthier choices or simply choosing differently tonight, we want you to have a drink you genuinely look forward to. Real taste, real occasions, zero compromise.
More and more people are rethinking their relationship with alcohol. Whatever your reason, Dry Alternative is here to make that choice more exciting — with distinctive drinks worth discovering, sharing and raising a glass to.
How Did It Start?
Hi, I'm David, founder of Dry Alternative. The idea began in 2019, when I decided to try Dry January while living in Paris. In a city famous for its wine and champagne, I quickly discovered that not drinking could make social occasions surprisingly complicated.
I often found myself explaining why I wasn't drinking or being encouraged to have “just one”. And when I did go out, the alternatives weren't particularly inspiring: soft drinks, sugary mocktails or, all too often, just water.
From an Idea to Dry Alternative
Through my work for an international organisation, I travelled extensively and experienced different food and drink cultures. Along the way, I noticed genuinely good alcohol-free options emerging — from craft beers to serious wine alternatives and sophisticated adult drinks.
Then Covid shifted my perspective on health, making it something to actively prioritise rather than take for granted. Combined with what I had discovered on my travels, this inspired me to launch Dry Alternative in 2022: a carefully curated selection of interesting, high-quality alcohol-free drinks for people who expect more from what's in their glass.