The Dry Alternative Compass
How we select and taste-test our products
The world of alcohol-free drinks is growing fast — and so is the choice. But not everything makes it into our collection. Our Dry Alternative Compass guides what we select: every drink is carefully chosen and taste-tested for quality, character and something genuinely worth discovering.
Alcohol-Free
Our focus is on drinks with no or very little alcohol. Products labelled alcohol-free may contain up to 0.5% ABV — a tiny amount that can also occur naturally in everyday foods such as ripe bananas. Where relevant, you'll find the exact alcohol content in the product information.
Taste & Quality
First and foremost, it has to taste good. We look for well-made drinks with quality ingredients, balanced flavours and a satisfying drinking experience - whether enjoyed on their own, with food or mixed into a cocktail.
Character& Complexity
We want drinks with personality. From botanicals, herbs and spices to acidity,
bitterness and texture, we look for depth, complexity and character. Some products beautifully recreate familiar styles, while others offer an entirely new drinking experience.
Something Special
Going alcohol-free shouldn't feel like a compromise. We look for drinks that feel at home at a dinner party, celebration or on your bar cart — products we're excited to serve, share or give as a gift. What's in the bottle matters most, but presentation matters too.
HealthierChoices
For many people, drinking less alcohol is part of a healthier lifestyle. That's why we also pay attention to sugar, calories and ingredients, and actively look for great low-sugar and low-calorie options — without compromising on taste.